RioTinto Recruitment Ad
Posted: August 11, 2010
Filed under: Advertising, Rio Tinto
Tagged: branding, employment opportunity, Kennecott Utah Copper Mines, mechanic, mining
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This newspaper ad was photographed on-site by Stuart Ruckman. We wanted to portray a realistic image of what it might be like to work as a mechanic for RioTinto. The scale of the truck was immense and is indicated only by the ladder and mirror cropped within the image.
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